![]() While traditional broadcasters require a compliance solution to comply with regulatory authorities’ requirements, OTT monitoring is a must regardless of any mandatory requirements. More and more broadcasters are expanding their distribution into OTT. OTT quality monitoring becomes top priority One example of an efficient use case that can be part of the compliance solution is a complete workflow for creating a VOD library automatically: ingesting video and audio, removing all ads and creating clean programmes exported directly to the VOD library. Another advantage of having this workflow integrated with the recording system is using compliance metadata like As Run, EPG and CC/subtitles for clip automation and advanced searching. This benefits from the fact that the video is already being recorded. When talking about social media, one of the major factors is the speed with which content is posted, often measured in seconds. Innovative monitoring solutions include an advanced editing workflow for creating and publishing clips to new media, providing a simple interface and making more high-rated clips quickly, anytime from anywhere, and cost-effectively. Broadcasters prefer not to use legacy editing systems or different MAM systems, which are complex solutions because they are expensive and require professional video editors and powerful workstations. How quickly your content is published to your social and OTT is key to strengthening your brand and increasing viewer engagement. Your monitoring solution to strengthen your brand It should not only serve the engineering department but become a cross-organisation platform that for example helps the digital media team find an effective workflow for content re-purposing to social, or helps the ads sales teams to increase revenues, or helps track content piracy. A mandatory recording and monitoring solution can benefit customers by providing additional workflows and integrations. Traditionally, a compliance and monitoring solution has often been, and still often is, limited to complying with the media regulatory authorities’ requirements for recording, loudness, SCTE and closed caption/subtitles monitoring, as well as providing technical alerts on audio, video and metadata issues. The landscape of compliance and monitoring solutions has evolved dramatically, and customers are now looking for a solution that takes a customer-centric approach rather than a product-centric one. The monitoring landscape within broadcast and OTT has been redefined to not just manage compliance and technical monitoring anymore, but to also accommodate post-broadcast requirements in one platform, says Mark Barkey.
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